Bengaluru-based contextual e-commerce platform The Nestery has raised over Rs 6 crore in a Pre-Series A funding round led by Inflection Point Ventures, a Gurugram-based angel investment platform.
Founded by Vaishnavi R, T S Viswanathan, and Aparna Vasudevan, The Nestery helps parents discover and shop more intuitively for their children – what to buy, when, and why, through the power of context and recommendation.
The startup claims that its products are all curated, safe, original, and parent-approved, allowing parents to discover safe and quality-verified maternity and children's products with context. With 400+ brands, it focuses on the "Play, Learn, Read, and Create" categories for child's development and to engage them meaningfully.
The Nestery has a thriving community of more than 100,000 parents and is addressing a pain point that all parents face – Discovery. The Nestery said it has won a Sequoia Spark Fellowship Grant of $100,000.
According to the company's statement, the startup will use the raised funding to expand the team, technology enhancement, and generate original content.
“A new parent today is spoilt for choice, but doesn’t know what to choose because parenting is a brand-new life stage with a steep learning curve. So, they rely on hours of research or consulting other parents about what to buy, and when to buy," said Vaishnavi Rangarajan, Founder & CEO of The Nestery.
"We want to use our contextual catalog to help parents discover the right products at the right time on their parenting journey. We are so excited to bring IPV on board to lead this round. We are looking forward to collaborating with IPV and scaling this business along with all stakeholders," Vaishnavi added.
Speaking on the investment, Vinay Bansal, Founder & CEO of Inflection Point Ventures, said, “The Nestery is a holistic platform which handholds parents especially the first timers to purchase from a complete range of products which are child friendly and much needed for their development."
"This guidance at the initial stage on what to purchase, when is the right time to introduce the child to a product and why one should be exposed to a particular product provides an edge to anxious parents who are entering uncharted territory. This can also help parents save a lot of money and reduce the clutter of buying more than required. IPV looks forward to helping the company scale its business.," Vinay added.
According to the most recent census, every year, 25 million children are born in India and the overall revenue from the childcare market is projected to be about $40 billion.
Every year, 25 million children are born in India, according to the most recent census. In India, the overall revenue from the childcare market is projected to be about $40 billion.
The expansion of the Indian preschool and childcare industry is primarily driven by factors such as increased parental awareness about early childhood education and care, as well as the country's growing proportion of nuclear families and working mothers. The Nestery said it is focusing on modern parents which is a $15 billion market.