Consumer-lending platform Niro crosses Rs 1,000 crore in disbursals since launch

Niro, an embedded consumer-lending platform, said it has achieved a significant milestone by surpassing Rs 1,000 crore ($125 million) in overall disbursals since its launch in 2022. 

"We are thrilled to reach this significant milestone of Rs. 1000 crore in disbursals within such a short span of time. This achievement is a testament to the hard work and dedication of the entire Niro team, as well as the strength of the thesis & timing," said Aditya Kumar, Co-founder & CEO of Niro.

What does Niro do?

Founded in 2022 by Aditya Kumar and Sankalp Mathur, Niro is a new-age fintech platform that creates personalised, frictionless and competitive credit products and embeds these offerings into leading consumer internet platforms’ ecosystems, such as NoBroker, Snapdeal, Housing, and Sharechat. 

The startup has partnered with financial partners, including IDFC First Bank, PayU Finance, Aditya Birla Capital and Piramal Finance.

Niro believes that the collaborations have empowered the company to cater to customers' diverse needs and drive financial inclusion across various sectors of the economy.

Leveraging data and analytics 

Niro claims that in a short span of time, it has been able to create distribution at an unprecedented scale – having built access to over 250 million monthly active users as of the end of March 2024.

Of these, approximately 35 million are currently whitelisted (or pre-approved) for financial products with Niro, it said.

By harnessing the power of data and analytics, Niro said it has been able to derive meaningful insights from this vast customer base, and gain a deep understanding of user needs and demands.

This, in turn, has enabled the company to tailor its product offerings to meet the specific needs of consumers, driving customer satisfaction, and loyalty, with repeat rates of over 60%.