Conversational AI startup Gupshup enters Saudi Arabian market

Gupshup, a leader in conversational AI engagement, recently announced its expansion into the Saudi Arabian market. Through the launch of Gupshup Technology Gulf Limited, the company aims to provide a wide range of advanced conversational AI solutions to businesses in the Kingdom.

The company said the move is part of its broader international expansion and commitment to supporting Saudi Arabia’s Vision 2030 digital transformation goals.

The entry into Saudi Arabia is seen as a significant step in the company’s growth strategy in the Middle East. Gupshup’s solutions will enable businesses in the country to improve customer engagement through AI-driven conversational experiences.

Allowing companies to digitize customer interactions

Gupshup offers an innovative Conversation Cloud platform that allows companies to digitize customer interactions using AI-enabled agents, automated campaigns, and conversational commerce capabilities. 

The solution simplifies customer engagement by providing real-time, personalized responses through a single interface.

In addition, Gupshup has developed a domain-specific Generative AI model, ACE LLM, designed to cater to the needs of Saudi businesses.

This AI model helps companies create human-like chatbots that communicate in Arabic, offering culturally relevant and personalized customer experiences. 

Messaging in Saudi Arabia: A growing channel

The importance of messaging as a business communication channel is growing rapidly in Saudi Arabia. A survey conducted by the Saudi Centre for Public Opinion Polling found that 92% of Saudis use WhatsApp, making it an ideal platform for businesses to interact with customers.

Gupshup’s presence in the Kingdom will allow brands to use its Conversation Cloud technology to reach this highly engaged audience.

According to Beerud Sheth, Co-founder and CEO of Gupshup, “Saudi Arabia is a pivotal market in our global expansion strategy. We’re witnessing a remarkable surge in business messaging adoption across the Kingdom, driven by a digitally sophisticated consumer base that increasingly prefers conversational interactions with brands.”

Aligning with Vision 2030

Gupshup’s expansion into Saudi Arabia aligns closely with the nation’s Vision 2030 goals, which emphasize digital transformation and technological innovation.

Saudi Arabia’s efforts to become a leading technology hub have been supported by government initiatives and a tech-savvy population, creating a favourable environment for businesses to adopt new technologies.

Gupshup has a strong track record of supporting digital transformation efforts across various regions, and the company’s expertise in conversational AI positions it well to contribute to Saudi Arabia’s ambitious digital goals.

Mukul Yadav, Senior Director and Head of the MENA region, noted, “Saudi Arabia represents a tremendous opportunity for Gupshup, and we are targeting five-fold growth in the coming year. Our experience in transforming customer engagement for retail and e-commerce brands in the UAE and India has given us a deep understanding of the region.”

Gupshup’s consultative approach, combined with its proven technology, is expected to help Saudi businesses enhance customer satisfaction and drive growth.