Creator-led commerce startup Wishlink raises $3M led by Elevation Capital, angels

Gurgaon-based creator-led commerce startup Wishlink has raised $3 million in a seed funding round led by Elevation Capital and prominent angel investors, including Vidit Aatrey, Sanjeev Barnwal (Meesho), Rahul Chaudhary (Treebo), Ankush Sachdeva (Sharechat), Ghazal Alagh (Mamaearth), Shantanu Deshpande (Bombay Shaving Company), among others.

Founded by IIT-Delhi graduates Chandan Yadav, Shaurya Gupta, and Divyansh Ameta, Wishlink enables creators on social media platforms to drive commerce for brands via their personalised multi-brand storefronts.

The startup said it is driving sales and traffic for more than 60 brands, such as H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, G.O.A.T Labs and e-commerce platforms, including Amazon, Flipkart and Ajio.

It claims to have driven close to 2 million users to partner brands with a consistent 60% month-on-month growth in users for the last three months.

“We are believers in the power of creators to influence consumer behaviour. Till now, their influence and distribution were limited to one-off paid collaborations with brands. We have built the infra that will enable creators to pick up brands they genuinely believe in and monetise their influence based on the sales and traffic they are able to drive to the brands’ websites,” said Shaurya Gupta, cofounder of Wishlink.

Speaking on the investment, Amit Aggarwal, Principal, Elevation Capital, said, ““We are believers in the potential of the creator economy to empower individual creators and influencers. However, unlocking this requires building platforms that target deep pools of revenue and therefore opportunities for them, like commerce. We’re certain that Wishlink will be a pioneer in this space.”

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