Creators platform Plutus raises $280K from Campus Fund, others

Creator-first platform Plutus has raised $280,000 in a pre-Seed funding round led by Campus Fund, with participation from CIIE – IIM Ahmedabad, Shruti (co-founder, ApnaKlub), and Alagu Preiyannan (co-founder, Bluejeans). 

The startup plans to use the raised capital to build new tools to expand the monetisation potential for content creators. Apart from this, It will also focus on deepening partnerships with creators and fans.

Founded in June 2021 by Karata Dasmahapatra, Shivanshu Tyagi, and Sambhav Jain, Plutus provides a platform with live rooms, group chats, creator-led games, integrated payments and analytics for creators and their fans to interact. 

"This is where Plutus has changed the norm by building a single platform with two-way flow of content via live rooms, group chats, creator-led games, integrated payments and analytics. With an innovative pay-as-you-go structure, creators are able to earn more than subscriptions or workshops from their user base, and in some cases more than advertiser promotions. With this fundraise Plutus aims to expand across India and South East Asia, and launch a new set of hyper-casual games and features," said Karata Dasmahapatra, co-founder and CEO of Plutus.

The startup claims to work with over 3,000 creators across India, along with a waitlist of more than 10,000 creators.

 Campus Fund is a student focused-VC firm backed by HDFC Bank, IIFL Wealth, Deep Karla (Makemytrip), Phanindra Sama (redBus), and Japanese footballer Keisuke Honda, amongst others.

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