CRED launches invite-only 18-karat gold credit card with IndusInd Bank; check out the benefits

Bengaluru-based fintech unicorn CRED has unveiled a slate of new offerings, including co-branded credit cards, an invite-only gold-plated card, fixed deposits across multiple financial institutions, and gold investments with options for physical delivery or conversion into jewellery.

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At the center of the rollout is CRED's first co-branded RuPay credit card, which was developed with IndusInd Bank. The card will be available next week with zero joining fees and digital onboarding. Cardholders will earn rewards worth 5% on online purchases and 1% on offline spends via UPI using CRED Scan & Pay.

Notably, Rewards can be redeemed across more than 500 CRED Pay merchants as well as products on the CRED Store.

Alongside, the Kunal Shah-led company introduced the Sovereign card, an 18-karat gold-faced, invite-only credit card designed for a niche segment of its user base. Beyond luxury design, the card provides exclusive access to early-stage startup investments alongside top angel investors, as well as curated benefits such as art and collectibles.

those who deserve to know, will know. pic.twitter.com/jv4wnDM70y

— CRED (@CRED_club) September 15, 2025

“What we’re doing is launching a sort of membership that works for a very small group, and that cohort exists on CRED. And we are building a card that can be more inclusive and works for the majority of our members in some way, and looking to scale both in parallel,” Kunal Shah said.

“The IndusInd–CRED partnership is a natural fit – both brands share a DNA of innovation, exclusivity, and premium experiences. CRED brings a highly curated, digital-native community, while IndusInd brings the banking pedigree, credit expertise, and lifestyle benefits. Together, this co-brand will capture the fast-growing e-commerce and affluent spend segment, positioning the card as the default choice at checkout and reinforcing our leadership in the premium consumer space,” said Soumitra Sen, Country Head – Consumer Banking & Marketing, IndusInd Bank.

CRED is also expanding into savings and investments. Users can now open fixed deposits of up to Rs 20 lakh each through partnerships with five banks and two NBFCs, all regulated by the Reserve Bank of India. The platform has further rolled out digital gold investments, offering delivery within 48 hours or redemption at retail outlets of Tanishq and CaratLane.

The moves come as CRED seeks to widen its footprint beyond its origins as a credit card bill payment app.

Founded in 2018, the company has grown to more than 15 million monthly active members, including 1.8 million using its CRED Money dashboard, which consolidates income and expense data across accounts. The company also offers unsecured personal loans and loans against mutual funds, while its auto-insurance vertical, CRED Garage, now manages more than 11 million vehicles.

Shah said the platform’s expansion rests on its ability to cross-sell services.

“If the customer comes to our platform and uses any of our services, the cross-sell opportunities remain quite potent, and that seems to be what is working for us right now,” he noted.