CRED upgrades UPI experience at premium lifestyle retailers

Kunal Shah-led fintech unicorn CRED today announced it will upgrade the checkout experience for UPI transactions at offline lifestyle merchants. 

The new experience includes pocket, kiosk, and Dynamic QR checkout terminals that will enable merchants to offer a rewarding experience for affluent customers, completing the elevated UPI journey from scanner to reward.

CRED checkout terminals come in multiple form factors, from pocket to kiosk, to extend the immersive experience intended with CRED Scan and Pay. Large merchants serving lifestyle needs such as fashion and dining can apply for specially designed CRED Dynamic QR devices powered by Pine Labs and Razorpay POS.

The new terminals enable merchants to offer personalised and targeted rewards for specific types of users, cards, and transactions. The fintech unicorn said that all UPI users can pay through CRED checkout terminals from any app.

CRED members will have access to the complete upgraded UPI experience. Open the scanner for an immersive, designer experience that interacts with the environment - in this case, the merchant - and takes on their colours.

CRED terminals can offer additional rewards for specific users, enhancing the contextual experience. CRED said that members who complete every UPI transaction earn cashback that they can use to pay down their credit card bills, the release notes.

The startup said it has completed the pilot for these terminals and will roll them out to large lifestyle outlets across India through the year. The CRED checkout experience is aimed at merchants in affluent neighbourhoods with high average order values paid primarily through credit cards.

These include supermarkets, quick-service restaurants, salons, fashion, and other lifestyle retailers. Merchants in these categories can apply to CRED to be invited to the program.