Explosive Whey, a brand crafted to meet the evolving needs of fitness enthusiasts, athletes, and health-conscious individuals, has announced its official launch.
Notably, Mahendra Singh Dhoni has joined the startup as a brand ambassador and an investor. Explosive Whey is the brainchild of Indian Cricketer Kedar Jadhav (Founder), Mandar Bhandari (Founder and CEO), and Rishikesh Hande (Founder).
Certification of Informed Sports
Explosive Whey said it has earned the prestigious certification of Informed Sports, a trust badge amongst professional athletes and the World Anti Doping Agency (WADA), where every single batch for banned substances is tested before being released into the market, ensuring that the product undergoes rigorous dope testing and no banned substances are present.
Achieving international standards for quality demanded an extensive and over-a-year-long journey of research and development—a testament to the dedication invested.
The startup's state-of-the-art manufacturing unit in Pune ensures meticulous quality control throughout the manufacturing process.
Offering a homegrown solution
The journey started when Kedar faced difficulties finding international-grade whey protein in India. Driven by a determination to bridge this gap, Explosive Whey emerged by offering a homegrown solution that meets global benchmarks.
“Explosive Whey is more than just a supplement; it's a testament to our dedication towards helping athletes achieve their fitness goals. Our journey is incomplete without Mahi Bhai who is a consumer first, then a shareholder, mentor, and now he has endorsed the brand as well," said Kedar Jadhav.
“The idea for Explosive Whey came about because there weren't many top-notch supplements available for athletes in India. Being an athlete myself, I knew firsthand the challenges Indian athletes face when they lack proper nutrition, affecting their performance and recovery. That's why we started Explosive Whey: to provide a game-changing supplement designed especially for athletes. And now with Dhoni sir joining us we are thrilled to have him onboard as a proud owner and brand ambassador," said Mandar Bhandari (Founder and CEO). mentioned,
Serving esteemed athletes
Explosive Whey claims to have served esteemed athletes of the Indian Premier League, Indian National Cricket Team, Pro Kabaddi Teams, South Africa Premier League, and International League T20, as well as numerous athletes spanning a range of sports, including cricket, tennis, badminton, kabaddi, football and more.
The product line comprises Athlete Series Whey Protein and Elite Series Whey Protein along with other sports supplements with premium ingredients of the highest quality. Notably, MS Dhoni's favourite flavour is Coffee from the Athlete Series.
What did MS Dhoni say about Explosive Whey?
MS Dhoni said, “As an athlete focused on peak performance and fitness, I'm excited to join the Explosive Whey family. I chose to partner with Explosive Whey because of their dedication and commitment to providing athletes with quality supplements. Our shared vision for nutrition makes this partnership a natural fit, inspiring athletes to reach their full potential.”