Cricket legend Sachin Tendulkar joins Sugar.fit as a brand ambassador, strategic investor

Sugar.fit, a healthtech startup focused on managing and reversing Type 2 and pre-diabetes, has announced cricket legend Sachin Tendulkar as its brand ambassador and strategic investor.

The partnership aligns Tendulkar’s commitment to fitness with Sugar.fit's mission to revolutionize diabetes care.

Sugar.fit offers science-backed, data-driven, and evidence-based solutions to help individuals better manage their health and reduce their dependence on medication. 

A holistic approach to diabetes care

Sugar.fit has developed a unique digital health experience designed to provide holistic care for people with diabetes. The startup claims its online platform has over 51,000 paid subscribers under the guidance of 100+ doctors and 300+ coaches

It also claims that 90% of its users have experienced a reduction in blood sugar levels, with many reducing their reliance on diabetes medications.

The partnership with Tendulkar is expected to boost the company’s mission and enhance its outreach across India.

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What did Sachin Tendulkar say?

"Sugar.fit is a brand that shares my vision for a fit and healthy India. Their aim to change how people perceive diabetes and help them take preventive or even curative care will certainly help to battle diabetes that affects millions in India, and I am truly happy to be part of their mission. Together with Sugar.fit, I hope to inspire people to make lifestyle changes that can lead to a healthier India," said Sachin Tendulkar.

New product launches to complement care

To further support its holistic approach to diabetes management, Sugar.fit has introduced a range of health products. These include sugar-control atta (flour), sugar-control rice, diabetes protein powder, sugar-control juice, and sugar-control vinegar.

These products are designed to assist individuals in better managing their blood sugar levels and improving overall health, benefiting not just those with diabetes but entire families.

"We are deeply honoured to welcome Sachin Tendulkar as our brand ambassador and equity partner. His unwavering commitment to fitness and healthy living resonates with our mission. At Sugar.fit, we see the struggles of those battling diabetes every day, and it is our passion to help them regain control of their health. With Sachin by our side, we believe we can inspire more people to take charge of transforming their lives," said Madan Somasundaram and Shivtosh Kumar, co-founders of Sugar.fit.