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Renowned Indian cricketer Shikhar Dhawan has teamed up with premium eyewear brand QUE. Dhawan has joined the startup as both an investor and brand ambassador.
The partnership signifies a strategic move to redefine individuality, self-expression, and style in the eyewear industry.
The startup believes that Dhawan's onboarding as an investor, partner, and brand ambassador is expected to play a pivotal role in QUE's trajectory, enabling a robust launch while amplifying marketing efforts and enhancing product offerings.
Offering premium sunglasses accessible to a mass audience
Co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE will be offering premium-quality, stylish sunglasses crafted with a focus on design, comfort, diversity, and premiumness.
The startup aims to make its premium sunglasses accessible to a mass audience across India and beyond.
“I am delighted to be associated with QUE, a brand that shares my commitment to quality and style. As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes," Dhawan said.
Leadership comments
In a statement, Shashank Saurabh, co-founder and CEO of QUE, expressed excitement about the alliance, stating, “We are excited about this strategic investment and partnership with Shikhar Dhawan as it serves as a strong validation of our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador."
"As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand. QUE is poised to gradually establish its presence in the market, paving the way to empower individuals from all walks of life to embrace and celebrate their individuality through our unique sunglasses offerings.”