As the home internationals tournament of 2021 goes underway for the Ireland cricket team, Crypto exchange CoinDCX has joined the sponsor's list of the Ireland cricket team. The company announced it has become the official main sponsor of Ireland’s international cricket team for their upcoming series against South Africa.
Earlier this month, The crypto brand had announced that it will become the title sponsor of the upcoming T20I series between India and Sri Lanka. This is the first time that the Indian crypto exchange has become the main sponsor of the International cricket team.
Ireland will host South Africa in three one-day international (ODI) and three T20 series, starting from July 10 till July 25.
This will help CoinDCX to attract a larger part of the cricket-loving Indian audience, a substantial part of which watches non-Indian international matches as well. Further, This will also help the company to reach out to millennials, Gen-Z populations in the Indian and global markets, who have either already invested in cryptocurrency or are most likely to consider investing in crypto assets.
Speaking on the development, Sumit Gupta, CEO & co-founder of CoinDCX, said:
"This is our third cricket sponsorship this year and we are thrilled to be the official jersey sponsor of Ireland Cricket Team. The crypto-assets market in India is under-penetrated. The cricket season attracts high viewership from all over India, and we aim to tap potential users through these sponsorships."
CoinDCX has slowly built its cricket portfolio beginning with the Co-Presenting Sponsorship on Hotstar during the World Test Championship between India and New Zealand. This helped the brand in terms of a larger outreach in terms of the audience watching the game.
Dennis Cousins, Commercial Director for Cricket Ireland, said:
“We are delighted to announce this new phase of our partnership today with ITW Consulting, which has introduced two dynamic new brands to the Cricket Ireland portfolio. We welcome both CoinDCX and Playing11 with their first entry into the Irish cricket market and look forward to a successful partnership.”