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Cult.Sport and GoKwik Logo
Sports-focused direct-to-consumer (D2C) brand Cult.Sport said it has partnered with ecommerce enabler GoKwik as it aims to bolster its cash-on-delivery (COD) service in various towns and cities across India.
Cult.Sport caters to the diverse sporting needs of the country, offering an extensive range of products, including sporting goods, activewear, sports shoes, fitness equipment, and more.
The collaboration with GoKwik is particularly geared towards strengthening Cult.Sport's presence in remote towns and cities, where COD remains the preferred payment method.
Cult.Sport said that it will leverage GoKwik's intelligent solutions to safely introduce COD orders in tier three and four regions of the country with the aim to expand its customer base and forge deeper connections with fitness enthusiasts across India.
On the other hand, GoKwik said it will provide to Cult.Sport in managing Return to Origin at the product category level.
Needless to say, In India, COD remains a preferred mode of payment, especially in smaller towns and cities and the partnership with GoKwik would help Cult.Sport to capitalize on this trend while growing its customer base across the country.
Shamik Sharma, MD of Cult.Sport said, "We believe India is a country with a billion sportspeople, where only a few take the field. Therefore, we want to enable India to say 'Yes' to playing sport. Cult.Sport products enable you to say 'Yes' to everyday sporting occasions. Partnering with GoKwik will help us streamline and solve on-ground logistics challenges and be future-ready with the technology."
Chirag Taneja, Co-Founder, and CEO of GoKwik said, "Cult.Sport is helping India adopt an active lifestyle. Their digital-first approach in providing all fitness products under one roof has contributed to their immense growth in this sector. We are looking forward to nurturing this partnership and helping Cult.Sport in their growth journey."
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