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Ranveer Singh | Image Source - Cult.fit
Health and fitness brand cult.fit today said it has onboarded Bollywood actor Ranveer Singh as its brand ambassador.
As part of the collaboration, cult.fit plans to leverage the actor's infectious, one-of-a-kind social energy and commitment to a healthy and fit routine in a series of fitness initiatives and campaigns, according to a statement by the company.
The company in a statement said that only a small fraction of the Indian population engages in fitness activities and there is growing awareness on the need and benefits of an active lifestyle post-pandemic.Cult.fit has consistently worked towards raising awareness, encouraging participation and providing access to a range of fitness and sports solutions, while making fitness easy, exciting and inclusive, the company said.
"Ranveer Singh is known for his sportive spirit, unparalleled energy and passion for fitness, all of which perfectly align with the thinking and vision of our brand. Through this association we aim to amplify cult.fit's message to reach a wider audience while making fitness more accessible and enjoyable for everyone. Given his ability to connect with people organically, we believe that Ranveer is the ideal fit for cult.fit," said Naresh Krishnaswamy, Head, cult.fit.
Ranveer Singh will feature in a series of innovative formats across the brand's on-ground and digital assets, such as the cult.fit app, centers and social media to encourage Indians to prioritise their fitness. cult.fit will leverage Ranveer's mass appeal to create awareness about the importance of an active lifestyle and the benefits of choosing cult.fit as a trusted partner on this transformative journey, it said.
Ranveer Singh said, "I am delighted to be associated with cult.fit, as a brand ambassador and shareholder, as we strive towards breaking stereotypes around fitness and making it more accessible to all. I strongly believe in the power of physical well-being, which is all about being fit beyond mere aesthetics. Fitness has been an integral part of my routine. As Motivator in Chief at cult.fit, I look forward to encouraging more people to shift towards an active and healthy lifestyle and embark on their own fitness journeys."
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