Customer loyalty SaaS platform Capillary Technologies acquires Brierley+Partners

Customer loyalty and engagement SaaS platform Capillary Technologies has acquired Texas-based Brierley+Partners, a loyalty technology, strategy, and execution company, for an undisclosed amount.

With this, Capillary will be able to expand its reach in North America. The company will also be able to use Brierley's knowledge about how to make customers feel loyal to a brand. This will help Capillary improve how it interacts with customers, make them want to stay loyal to the businesses it works with, and speed up the process of moving these businesses into the digital age, the company said in a statement.

Founded in 2012, Capillary Technologies is an end-to-end customer loyalty platform that offers a comprehensive view of consumers and unified, cross-channel strategies that deliver a real-time, omnichannel, personalised, and consistent experience for customers.

The company claims that it works with more than 250 brands, including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. It also claims to have over a billion consumers and processes over 5 billion annual transactions.

At present, Capillary Technologies has a presence in the United States, India, the Middle East, and Asia, particularly South East Asia.

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