Customised ayurveda beauty brand Vedix partners with Shoppers Stop for offline expansion

Vedix, a customised Ayurvedic personal care brand, has launched an exclusive shop-in-shop store in partnership with Shoppers Stop. The first SIS has opened in Shoppers Stop, Garuda Mall, Bengaluru.

“We have a significant presence online in India and across the world, these are our initial days in offline expansion and we are grateful to have Shoppers Stop as our partners," said Jatin Gujarati, Business Head, Vedix.

Providing a customised Ayurveda beauty experience

According to the company's statement, the partnership brings a premium customised Ayurveda beauty experience to Shoppers Stop customers. 

Customers can now benefit from free hair and skin analyzers - advanced devices that provide a detailed understanding of customer issues, enabling more accurate product recommendations and higher efficacy, the release notes.

"With many industry firsts, such as analyzers, Ayutree, and AyuPods in this store, we are confident that it will create a differentiated experience for Shoppers Stop customers and drive significant engagement," Gujarati added.

What are Vedix's product offerings?

Vedix products comprise customised hair care, skincare & immunity products formulated by Ayurvedic doctors for the needs of the specific consumer

Vedix has unveiled Ayutree, an IOT-enabled device that dispenses customised oil samples in real-time. The company said customers can select their scalp and hair types on a tablet and choose up to two Ayupods. 

The Ayutree then mixes and dispenses the precise combination, offering customers a free sample tailored to their needs, it said.

In addition, the store also has AyuPods, currently available exclusively in Vedix’s stores, that allow for enhanced customisation of Vedix products based on specific hair and skin goals.

The company claims to have reached an ARR of Rs 150 crore and currently has a customer base of 15 million.

What did Shoppers Stop say?

"We are excited to welcome Vedix on board, offering our customers the opportunity to experience personalized Ayurveda integrated with innovative technology for skincare & haircare solutions. This introduction reflects our commitment to providing patrons with modern, immersive experiences and options of personalized product choices in-store," said Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop.