D2C fashion brand Bewakoof appoints Samata Ballal as Chief People Officer

D2C fashion brand Bewakoof today announced it has appointed Samata Ballal as its Chief People Officer (CPO).

Samata Ballal has an experience of close to 2 decades in People and Culture functions at some of the successful companies, including MediBuddy and Unisys.

As CPO, Samata will build on this experience to align and scale Bewakoof culture to be high-performance-driven while keeping it conducive to foster innovation. She will be working closely with Prabhkiran Singh, Founder & CEO of Bewakoof to drive the performance and culture of the organization, the company said.

“Samata is an individual with a solution mindset with an impressive track record of developing innovative and strategic methods of creating structures that enable growth, scale and performance. I welcome Samata in joining our team at such a pivotal time in our growth journey, and bringing with her the expertise to build structures, frameworks and empower the organization to look at the next big steps towards the growth," said Prabhkiran Singh, Founder & CEO of Bewakoof.

Founded in 2012 by Prabhkiran Singh, Bewakoof is a D2C fashion brand built on social media, with content marketing being a key growth strategy.

Samata Ballal, Chief People Officer, Bewakoof, said, “As a people’s person, it is important for me to join high growth companies as I understand the nuances of building org designs and culture from the scratch. Bewakoof is on an exciting growth curve where we are adding new people in the team. As an HR Head, my mandate is to integrate the new team with current ones and align them to our business goals.”

Since its inception, the brand has served 6 million customers till date and continues to add over one lakh new customers every month.

It engages with over 6 million customers through its social media pages and has recorded 10 million app downloads. Bewakoof also plans to accelerate its growth trajectory by investing in marketing, branding, technology, and talent acquisition with an aim to clock Rs 1,000 crore in sales in the next four years. 

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