D2C house of brands Mensa Brands joins government-backed ONDC

Bengaluru-based house of brands Mensa Brands today announced that it will feature three of its brands on multiple buyer-side apps of government-backed ecommerce protocol, Open Network for Digital Commerce (ONDC). 

According to the company, This will expand the availability of its brands on ONDC. starting with smart wearables brand Pebble, followed by other brands from its portfolio across fashion, electronics, and gardening.  

It's portfolio brands --- Men’s lifestyle brand Villain, peanut butter brand MyFitness, and jewellery and accessory brand Priyaasi --- will be available on multiple buyer apps including Paytm, PhonePe-backed Pincode, Spicesmartshop, Eunimart, Craftsvilla, and Mystore.

“We are thrilled to join forces with ONDC and introduce our leading brands, Villain, Priyaasi, and MyFitness, to a vast audience of digital shoppers,” said Ananth Narayanan, CEO of Mensa Brands. “Our collaboration in the initial stage of the network allows us to form deep partnerships with the various stakeholders and expand our presence across the country," he said.

“As we continue to expand, we look forward to the potential inclusion of more brands from Mensa Brands, offering customers more options within the diverse and enriching shopping experience provided by applications and sellers on the ONDC Network,” said T Koshy, Managing Director, and CEO at ONDC. 

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