D2C kids brand Kidbea to invest Rs 60 crore for offline expansion, to open 100 outlets in next 24 months

Kidbea, a bamboo-based kids’ apparel and accessories brand, has announced to invest close to Rs 60 crore to fuel its offline expansion over the next 24 months.

The company plans to open 100 exclusive stores across the country within the next 12 to 24 months. The rollout follows the launch of the company's first offline store at C21 Mall in Indore. It plans to invest between Rs 50 crore and Rs 60 crore to expand its outlets, which will include both company-owned and franchise model.

Founded in 2021 by engineers-turned-entrepreneurs Swapnil Srivastav, Mohammad Hussain, Ankita Rani, and Aman Kumar Mahto, Kidbea has carved a niche by offering organic, spill-proof, and antibacterial clothing for infants and young children.

The Noida-based brand is backed by early-stage investors Venture Catalysts, Agility Ventures, and BestVantage Investments, as well as noted angel investors including Nitish Mittersain, Ritesh Malik, and Japanese actor Hiro Mizushima.

As part of its broader rollout strategy, Kidbea plans to open multiple store clusters across North and West India, even as it gears up for aggressive expansion in southern markets, including Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore, and Madurai.

Beyond flagship stores, the company intends to expand its reach through partnerships with over 200 multi-brand outlets, targeting both Tier 1 and Tier 2– 3 cities. 

“With this expansion, we are moving beyond being a digital brand. We want to meet parents where they shop and build deeper relationships with families across India,” cofounders said in a joint statement.

The growth drive is expected to generate around 500–700 new jobs nationwide, particularly in smaller cities and towns, to build local retail teams and strengthen regional manufacturing through a network of partner factories across Tamil Nadu, Uttar Pradesh, Punjab, Rajasthan, Haryana, and West Bengal.

Kidbea operates a small in-house manufacturing facility and works with over 25 partner units to meet demand, maintain quality control, and keep lead times short.

Kidbea said that its products are primarily manufactured using bamboo fibre, addressing the growing demand among eco-conscious parents for safe, chemical-free, and comfortable clothing for newborns and toddlers.

In FY25, it delivered Rs 42 crore in revenue while remaining EBITDA-positive. Building on this foundation, Kidbea aims to scale to Rs 500 crore in annual revenue while laying groundwork for an eventual IPO by 2030.