Deepika Padukone’s 82°E to raise Rs 50 crore in Seed extension round: Report

Bollywood actress Deepika Padukone-founded D2C personal care startup 82°E is reportedly looking to raise Rs 50 crore (approximately $6 million) in an extended seed funding round.

According to Entrackr report, The investment is expected to come from both new and existing investors, including significant contributions from KA Enterprises LLP, the investment entity owned by Padukone and her family.

The report said the raised capital may be utilized for expansion, growth, and other corporate functions.

How will the fundraising be executed? 

The board of 82°E has approved a special resolution to issue 50 lakh Series Seed 2 Compulsorily Convertible Preference Shares (CCPS) at an issue price of Rs 100 each. This regulatory move, as reported by Entrackr citing the filing accessed from the Registrar of Companies (RoC), paves the way for the company to secure the targeted Rs 50 crore. 

Who are the key investors and stakeholders?

KA Enterprises LLP, led by Deepika Padukone and her family, is set to participate prominently in this funding round.

Previously, in December 2022, 82°E raised $7.5 million in its initial seed round from DSG Partner and IDEO Ventures, with Padukone’s family office also investing.

Currently, the Padukone family holds a 59.6% stake in the company. Other notable stakeholders include actor Ranveer Singh, who owns 5.32%, and Bhushan Kumar of T-Series, who has a 6% share.

82°E offerings and competitors 

Launched in 2022 by Deepika Padukone and Jigar Shah, 82°E offers a variety of skin and body care products for both men and women.

The product line includes cleansers, toners, exfoliators, face masks, moisturizers, and sunscreens.

The report further said that the Deepika Padukone-founded brand demonstrated significant growth in the first nine months of FY24, achieving Rs 22.82 crore in revenue from operations between March and December 2023.

This is a notable increase from its Rs 11 crore operating income in FY23. Despite this growth, the company reported a Rs 25.1 crore loss at the EBITDA level during the same period.

It competes with Plum, mCaffeine, Wow Skin Science, and the publicly listed Mamaearth.