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Digital lending platform RupeeRedee Appoints Prerna Arora as Head of HR

Vivek Vishwakarma
New Update
RupeeRedee Appoints Prerna Arora

RupeeRedee Appoints Prerna Arora

RupeeRedee, a prominent digital lending platform in India, recently announced the appointment of Prerna Arora as its new Head of Human Resources.

In her new role, Arora will oversee all facets of RupeeRedee's HR strategy, including conflict and grievance management, employee relations, and compliance with labor laws.

She will also play a crucial role in recruiting, retaining, and developing top talent to drive the platform's growth and long-term success.

Focusing on employee experience and growth  


Arora's appointment underscores RupeeRedee's commitment to enhancing its human resource strategy.

With her expertise, she will work to balance employee relations, improve performance and experience, and build a culture of continuous learning and development.

The approach will empower employees to reach their full potential, furthering RupeeRedee's mission of delivering a hassle-free consumer journey.

"We are delighted to welcome Prerna as the new HR Head, whose expertise will be pivotal in sculpting our most valuable asset, i.e., the team. Together, we aim to foster a culture of innovation, respect, and continuous growth, ensuring our company achieves exceptional business goals but sets new benchmarks in excellence," said Roman Aznabaev, CEO of RupeeRedee.

Prerna Arora's vision for RupeeRedee

In response to her new role, Prerna Arora, Head of HR at RupeeRedee, said, "I am looking forward to partnering with the team to curate the best-in-class HR strategy for retaining the top talent for sustained growth and building a culture of continuous learning and development to empower employees to reach their full potential."

Arora's prior roles

Before joining RupeeRedee, Arora served as the HR Business Partner at Unlimit In Pvt, where she was responsible for formulating and implementing HR policies and overseeing HR operations. She holds an MBA in HR and Finance and brings a wealth of experience to her new role.

What does RupeeRedee do?

RupeeRedee is a digital lending platform that provides small-ticket personal loans through its captive NBFC, FincFriends Private Ltd. 

The company is a subsidiary of Digital Finance International and Finstar Group. RupeeRedee aims to make lending more accessible to underserved customers and focuses on providing a swift and streamlined consumer journey through robust know-your-customer (KYC) processes and streamlined procedures.