Disney India Launches Its Ecommerce Store ShopDisney In India

• shopDisney will offer products from all of its associated brands, including Marvel, Pixar, Star Wars, and Disney itself.
• The eCommerce platform will also offer licensed merchandise inspired by popular Disney characters and more.

After making a successful foray into streaming service, Disney India has launched its own e-commerce marketplace shopDisney in India, which will offer products from all of its associated brands, including Marvel, Pixar, Star Wars, Disney from the authorized and domestic licensees.

Currently, shopDisney features more than 3,000 products across various categories, such as toys, apparel, clothing, back-to-school, fashion, gifts, accessories, and consumer electronics.

The new marketplace will enable Indian customers to choose from a wide range of branded products inspired by popular characters such as Mickey Mouse and Friends, Disney Princess, Frozen, Marvel’s Avengers, Spider-Man, and more.

shopDisney is a wholly-owned subsidiary of Disney Consumer Products, operating in North America, Europe, Japan, and now in India.

“With shopDisney, we aim to bring genuine Disney licensed products inspired by our stories and characters to every household in the country. shopDisney will extend the magic of Disney and be a truly immersive experience for kids and families wherever and whenever they want,” Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India told ET.

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"Optimized for mobile devices, shopDisney will provide users with a special online Disney touch-point access at any time. The product lineup will continue to grow to ensure consumers can always find what they want, to add the magic of Disney into their daily lives," the company said in a press release.

Earlier this month, Disney India said that the company is gearing up for the launch of shopDisney in India.

The company is offering free delivery on orders above Rs 999 and will deliver in more than 500 cities across the country.

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