E2E ecommerce solution provider Primarc Pecan joins government-backed ONDC

Primarc Pecan, an E2E ecommerce solution provider for brands, said it has joined government-backed ONDC. 

The Open Network for Digital Commerce (ONDC) is a government-backed initiative that aims to create an inclusive and scalable e-commerce ecosystem through an open protocol. 

T Koshy, MD & CEO, ONDC, said, "We warmly welcome Primarc Pecan to the ONDC Network. Primarc Pecan’s experience in e-commerce and digital marketing combined with the empowering capabilities of the ONDC Network will unlock boundless opportunities for brands, allowing them to seamlessly navigate the evolving market, reach untapped customer segments and drive remarkable growth,” said.

As part of the development, Primarc Pecan and its brand partners will be discoverable on the buyer apps available on the Network. The company will also cover its partner brands from onboarding to handling all things e-commerce, including Marketplace management, D2C management, Data Analytics, Digital marketing support, Enhanced cataloguing and listings, Warehousing operations, and Reconciliation. 

Ankur Dayal, CEO of Primarc Pecan, said, "We are excited to join the ONDC Network to bring a new era of e-commerce to our brands. We believe this initiative will empower brands to unlock their full potential and achieve unparalleled growth. As the industry continues to evolve, initiatives such as these will play a critical role in driving innovation and expansion.”

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