EaseMyTrip appoints Manmeet Ahluwalia as its chief marketing officer (CMO)

Traveltech company EaseMyTrip has appointed Manmeet Ahluwalia as its chief marketing officer (CMO). 

In his new role, Ahluwalia will lead the platform’s overall marketing strategy and guide its brand expansion across India and key global markets.

He brings more than 20 years of experience across well known travel brands including Expedia, Thomas Cook, Yatra and the Singapore Tourism Board. Over the years, he has worked on campaigns such as Daddy of Travel, What a Pleasant Surprise and Travel Like a Champion. The last of these also marked Expedia’s global tie up with the UEFA Champions League.

Ahluwalia’s work blends performance marketing, content strategy and MarTech driven execution. He has delivered campaigns across APAC, EMEA and NORAM, giving him strong exposure to diverse consumer behaviour in travel.

On his appointment, Manmeet Ahluwalia, CMO, EaseMyTrip, said, “My mandate at EaseMyTrip is clear—elevate the brand while reinforcing our commitment to customer-first innovation and seamless travel experiences. This vision directly aligns with my belief that marketing must forge meaningful connections. I am focused on leading the team to solidify our market position, explore impactful avenues for engagement, and deliver strategic growth that resonates deeply with travellers across India and beyond.”

With Ahluwalia taking charge of marketing, EaseMyTrip aims to strengthen its brand presence and build more technology-led campaigns. The company is looking to deepen engagement with travellers and create consistent, memorable experiences across all touch points.