EaseMyTrip launches EaseMyTrip 2.0 to invest in high-potential, scalable startups

Indian travel tech platform EaseMyTrip has launched a new initiative—EaseMyTrip 2.0—that marks a decisive pivot toward strategic investments across travel and adjacent lifestyle sectors.

Led by chairman and founder Nishant Pitti, the initiative will see the company back high-potential, scalable businesses with capital and platform support while deliberately staying away from majority ownership or control. 

In contrast to conventional venture models, EaseMyTrip 2.0 proposes a collaborative framework. It will acquire up to 49% equity in selected ventures, focusing on working capital support rather than buyouts. Entrepreneurs will retain operational control, even as they tap into the company’s reach.

“We want to back founders who are building exciting businesses and not replace them,” Pitti said. “EaseMyTrip 2.0 is about combining their vision with our platform to create real, lasting scale.”

The company is targeting a wide range of sectors aligned with its core travel business. These include group holidays, spiritual tourism to destinations like Ayodhya and Kedarnath, student travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), luxury travel, chartered flights, and air ambulance services. It is also eyeing last-mile mobility services, including airport transfers and intercity cabs. 

Beyond travel, EaseMyTrip is expanding its scope to wellness and preventive healthcare, financial services such as travel-linked EMI and “buy now, pay later” products, and airport offerings including lounge access and concierge support. Other areas of interest include insurance, travel assistance, customized tour packages, and experiential gifting services. 

By integrating with EaseMyTrip’s distribution, marketing and backend infrastructure, partner companies could scale more efficiently without diluting their vision. Startups interested in EaseMyTrip 2.0 are being asked to submit financial records, business plans, and growth projections for consideration. The company is currently accepting applications through its corporate channel.

Founded in 2008, EaseMyTrip has built its brand on a zero-convenience-fee model and has remained profitable in a sector where few have.

“We’re building an ecosystem; not just a travel company,” added Nishant Pitti. “EaseMyTrip 2.0 is our commitment to helping India’s most promising businesses scale faster and with our expertise behind them.”