EaseMyTrip launches EMT Invest to back profitable, founder-led businesses with strategic capital

Online traveltech firm EaseMyTrip is entering the investment arena.

The company has announced the launch of EMT Invest, a strategic investment arm focused on acquiring minority stakes in profitable, founder-led businesses that are primed for scale. The initiative marks a shift in EaseMyTrip’s long-term playbook—from building a travel ecosystem to creating an investment pipeline aligned with India's next generation of high-growth companies.

The investment vehicle is not designed for startups in search of early-stage funding or experimental capital. Instead, EMT Invest will target ventures with at least Rs 5 crore in annual profit before tax, strong unit economics, and a scalable business model. The core requirement is that these businesses remain led by their founding teams, with operational control intact.

EaseMyTrip will typically invest through minority equity stakes, capped at 49%. According to the company, EMT Invest’s involvement is structured to ensure zero operational interference. The goal is to offer growth capital alongside strategic enablers: a distribution network of over three crore users, the brand’s digital infrastructure, and marketing muscle honed in one of the most competitive consumer sectors in India.

“With EMT Invest, we are expanding our ecosystem to support ambitious, growth-oriented businesses in reaching their full potential,” Nishant Pitti, Founder and Chairman of EaseMyTrip.

The company emphasized that EMT Invest is not intended to function like a traditional private equity firm or VC fund. Rather, it positions itself as a strategic growth partner, looking to unlock long-term value and help businesses prepare for transformative milestones—such as IPOs or secondary exits—within three to five years of engagement.

EaseMyTrip’s formal announcement follows a teaser by Pitti earlier this month on X (formerly Twitter), where he hinted at the company’s next chapter being about enabling India’s "next big businesses." He noted that EMT would explore up to 49% equity in ventures that needed working capital and strategic acceleration.

Interested companies are invited to submit two years of audited financials, cash flow statements, their cap table, and a 3–5 year business plan to initiate the discussion. Investment terms, the company said, would be finalised through a second-phase evaluation based on mutual agreement and regulatory compliance.

Founded in 2008 by the Pitti brothers, EaseMyTrip began as a B2B2C travel booking service catering to offline agents. It pivoted to B2C in 2011 and added B2E (business to enterprise) solutions by 2013.