- Ahaguru is a Chennai-based ed-tech startup that focuses on science and math for higher class students.
- Unlike other ed-tech startups, Ahaguru does most of its content marketing through Whatsapp.
- There are over 4,530 active Ed-tech start-ups in India today, out of which 435 were founded in the last 24-months alone.
Ahaguru, a Chennai-based ed-tech startup, raised an undisclosed amount in a Series A round led by an investment firm that is managed by Anand Mahindra’s family office.
AhaGuru was started to create a new breakthrough in the quality of science and math being taught across the country with emphasis on how every topic can be made interesting and easy for students with a special focus on skill-building.
With this funding, the company plans to recruit additional teaching staff, develop new technology features and online courses for high school students. It also claims to increase its student base across India and the Middle East.
“AhaGuru stands for making learning easier and understandable by deploying well-researched techniques. Their sharp focus on enhancing the quality of teaching Science and Math can help students grasp fundamentals more effectively,” Anand Mahindra, Chairman of Mahindra Group, said.
“I am hopeful that AhaGuru will help Indian students build curiosity and scientific temper,” he added.
Unlike other ed-tech startups, Ahaguru does most of its content marketing through Whatsapp. AhaGuru uses both the WhatsApp business version 2.19.34 and the WhatsApp user version 2.19.17.
With the group feature, communicating with students, tracking their progress, and instantly clearing doubts is much easier. Most importantly, they use WhatsApp for instant doubt-solving.
Balaji Sampath, the cofounder of Ahaguru, said, “The funding will enable us to launch new courses to help students with their school and board exams. We are investing in Artificial Intelligence (AI) to personalize the learning experience for each student.”
“Our predictive learning model identifies student learning patterns and suggests enhancements that improve the success rate of students,” he said.
The Ed-tech business is attracting big money from investors as lakhs of students—from school to colleges—have moved to online classes several hours a day.
There are over 4,530 active Ed-tech start-ups in India today, out of which 435 were founded in the last 24-months alone. The total funding raised by these EdTech firms since 2010 stands at $2.46 billion. It is expecting 8x to 10x growth in next 60 months (5-years).
About the company: Founded in 2012 by Gomathi S and Dr Balaji Sampath, Ahaguru has two products: a mentored learning programme and live virtual online classes. The former provides students with a personal mentor to track their progress and answer their doubts. The latter is a two-year programme that helps students directly learn from expert teachers.