- Edtech startup Great Learning onboards Indian cricketer Virat Kohli as their brand ambassador.
- Great Learning is an edtech startup that offers career-relevant programs from world-class universities in the most in-demand domains.
- Yesterday Paytm has onboarded former Indian cricketer Sachin Tendulkar as the brand ambassador.
After Paytm, Edtech startup Great Learning onboards Indian cricketer and Captain of Royal Challengers Banglore team Virat Kohli as their brand ambassador.
Virat Kohli is one of the most popular and best cricketers in the world of cricket. The partnership of Great Learning with Virat Kohli will help to increase the reach of their platform to Indian youths.
Great Learning is an edtech startup that offers career-relevant programs from the world-class universities and top experts in the most in-demand domains.
"I'm excited to partner with Great Learning, India's leading provider for online professional & higher education. Log onto Great Learning and power your career with online programs from the world's best universities." said, Virat Kohli, Indian Cricketer.
"Welcome aboard skip! You're a youth icon, role model, and arguably one of the greatest cricketers in the world. We couldn't think of anybody better than you for inspiring professionals to #PowerAhead in their careers #ViratForGreatLearning." Great Learning responded to the Virat Kohli statement.
Earlier, Paytm announced that they have onboarded former Indian cricketer Sachin Tendulkar as their brand ambassador. Many questioned the ROI of the partnership with Sachin Tendulkar.
Furthermore, Due to the arrival of IPL (Indian Premier League) 2020, many Indian startups have begun to partner with Indian cricketers to increase their brand reach and growth.