'Ek laakh crore ki bhujiya? Kamaal hai': Shark Anupam Mittal on Haldiram's $10 billion valuation

Shark Tank India judge and Shaadi.com founder Anupam Mittal has weighed in on Haldiram Snacks Foods' $10 billion valuation, sharing a witty remark on X (formerly Twitter).

“Ek laakh crore ki bhujiya? Kamaal hai India,” Mittal posted in response to reports of Temasek’s substantial investment in the Indian snack giant.

Ek laakh cr💰ki bhujiya? Kamaal hai🇮🇳

— Anupam Mittal (@AnupamMittal) March 13, 2025

Last week, Reuters reported that Singapore's state-owned investment firm is acquiring a 9-10% stake in Haldiram’s for about $1 billion, valuing the company at $10 billion (approximately Rs 86,000 crore). The report noted that the deal was signed after months of negotiation, and Temasek considers Haldiram's a "prized asset" that will help expand its focus on India's consumer sector.

While there is no official confirmation about the stake acquisition, the deal is one of the largest foreign investments in India’s FMCG sector. Notably, India has been witnessing rising disposable incomes and shifting consumption patterns, making it a hotspot for global investors seeking to tap into its expanding middle-class market.

As of March 2024, Temasek has a $37 billion exposure in India and plans to invest another $10 billion over the next three years. Some of its notable investments include a 51% stake in Manipal Health through a $2 billion investment and leading a $210 million funding round in Rebel Foods in 2024, which valued the company at $1.4 billion.

Founded in 1937 by Ganga Bhishen Agarwal, Haldiram’s, known for its extensive range of namkeens, sweets, and packaged foods, has evolved into India’s most valuable consumer brand, expanding its footprint both in the domestic as well as international market.