Elon Musk-owned Twitter rival Koo offers free lifetime verification for notable personalities

Homegrown microblogging platform Koo, which competes with Elon Musk-owned Twitter in India, said it will offer free lifetime verification checkmarks to all notable personalities. Koo awards a user profile with a Yellow Tick after they meet the criteria that’s clearly published on its website.

“Koo is committed to building a safe and inclusive platform that provides users equal opportunities to express themselves and be heard. The free lifetime verification will be available to all notable personalities and creators across the world; enabling them to build trust with followers, protect their reputation and avoid impersonation on the platform," the company said in a press release.

Mayank Bidawatka, Co-founder of Koo, said, “At Koo, we care about being inclusive in thought and action. We provide free lifetime verification for all notable personalities that qualify as a mark of recognition and protect them from impersonators so that they can share their authentic voice with their followers. We are a merit-based platform and take pride in our platform's transparent methodology that recognizes and celebrates eminence without a price tag. The Koo Eminence Tick is a prestigious symbol that cannot be bought and we are committed to safeguarding this digital right for all notable personalities."

“We have concentrated our efforts for the last 3 years to create a microblogging 2.0 experience and have become the second largest microblog with over 60 million downloads from 100+ countries. Every stakeholder gains from being on Koo. We will never charge for a feature that the internet was supposed to provide for free. Platforms need to enable. Not extract."

With Yellow Tick, Koo said it offers various features free of cost that include free edit functionality, a longer 500-character post, longer videos, the ability to post in 20+ global languages in one go, ChatGPT prompt, scheduling posts, creating drafts, monetization tools for creators, loyalty program for users and proactive content moderation that’s best in class among all social platforms. Some of these features are also offered by Twitter to Twitter Blue subscribers.

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