Emoha partners with Aditya Birla Health Insurance to provide eldercare solutions

Indian eldercare brand Emoha has entered into a strategic partnership with Aditya Birla Health Insurance Co. Limited (ABHICL).

The partnership aims to extend personalized senior care solutions to ABHICL’s corporate clients and their group mediclaim policyholders.

This will allow Emoha to offer its comprehensive eldercare services to a broader audience across India, enhancing the lives of senior citizens by promoting independence and dignity.

Benefiting seniors and their families

The partnership addresses a crucial gap in existing group mediclaim policies, which typically cover the employee, their spouse, and children, but not the parents of the employee.

Emoha steps in to fill this void by ensuring that parents also receive complete healthcare coverage.

This setup not only aids the elderly in receiving personalized care tailored to their emotional, physical, and financial well-being but also provides peace of mind to the working generations, enabling them to focus more on their professional and personal lives without worrying about their aging loved ones.

Leadership comments

Soumyajit Roy, Co-Founder & CEO of Emoha, highlighted the significance of this partnership, stating, "Our new strategic partnerships with Aditya Birla Health Insurance will allow us to significantly expand our reach and offerings for the elderly across India, ensuring holistic care for their emotional, physical and financial well-being.”

Similarly, Mayank Bathwal, CEO of Aditya Birla Health Insurance, emphasized the enhancement in the standard of elderly care, saying, “By combining Emoha's tech-driven personalized care model with our comprehensive health insurance solutions, we will further enhance the standard of elderly care and ensure holistic coverage for the entire family.”

Aiming to serve 2 million elders this year

Emoha aims to serve 2 million elders this year, focusing on comprehensive in-home and doorstep services that empower seniors to live independently and with dignity.

Since its inception in 2019, Emoha's community-centric and technology-driven approach has already impacted over 60,000 seniors across 120 cities in India.