eShakti raises Rs 12 crore through Klub for growth and geographic expansion

Chennai-based women's fashion brand eShakti has raised Rs 12 crore in funding through Klub, a Bengaluru-based revenue-based financing platform. The company plans to use the raised funds for growth and geographic expansion.

Founded in 2011 by B.G. Krishnan, eShakti said it has disrupted western women’s fashion clothing by offering mass- customization. worldwide across 30+ countries, including the US, UK, France, Germany, and India and is the #1 custom-clothing brand.

According to the company's statement, Clothes are made to each customer’s exact size, height and preference in style. eShakti’s made-to-order model also scores high on sustainability due to zero finished goods inventory/waste. It responds to real-time changes in trends and can bring new products to market in under 7 days.

B.G. Krishnan said, “Women range in height, size and shape. And they have specific requirements in neckline, sleeve and length. The inventory-based model of the fashion industry cannot serve this diversity of need. Only eShakti’s made-to-order, tech-based, patented fulfilment system has proven itself to be capable of doing it and at scale. It has built an international consumer brand in the US and elsewhere thereby. eShakti is investing these non-dilutive funds through Klub to grow its product line across a greater selection of fabrics.”

eShakti has offices in New York, Delhi NCR & Chennai. Previously, the company has raised institutional capital from Paragon Partners, IvyCap and Chiratae Ventures.

Anurakt Jain, co-founder and CEO at Klub, said, “Custom-made clothing in the fashion industry is a niche category and eShakti is a market leader in this segment. With Klub’s capital funding to eShakti, we hope to build on their strong technology back-end and further facilitate their growth.”

Klub provides digital businesses with fast and flexible capital without having to dilute equity. Since its inception, Klub has funded 400+ brands in 850+ investment rounds.

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