EV giant Ola Electric hires EY to strengthen regional compliance amid retail expansion: Report

Bhavish Aggaral-led electric vehicles maker Ola Electric Mobility has reportedly hired consulting firm Ernst & Young (EY) to make sure its fast‑growing retail network meets state‑by‑state rules as the EV giant shifts from a warehouse model to shipping scooters straight from its factory to stores. 

The company is doing away with warehouses to adopt a direct-to-store retail model, PTI reported. With this, the company will ship vehicles, spare parts, and accessories directly to showrooms. The move is expected to reduce delivery times and better inventory management.

Last year, ET reported that Ola Electric had hired EY India in October 2024 to address its service-related issues, which had started surfacing at the time. However, the consulting firm was let go within two months following a disagreement with founder and CEO Bhavish Aggarwal.

EY's brief covers compliance and process

EY will help Ola standardise procedures and clear regulatory hurdles in every region where the company now operates stores, the report said. Specific tasks have not been disclosed, but the goal is to keep the expansion on schedule while avoiding legal snags.

Ola Electric's market presence

The company registered 3,44,005 scooters in fiscal 2025, giving it about 30% of India's electric two‑wheeler market. March alone saw 23,430 registrations, according to VAHAN data.

While Ola Electric's March numbers indicate a strong presence, Bajaj Auto topped the industry for consecutive months with 34,863 units. TVS followed with 30,454, and Ola Electric came in third, as per VAHAN.

To sharpen its customer pitch, Ola last week launched #HyperDelivery, a program that promises buyers in Bengaluru a fully registered scooter on the same day they place the order. The company plans to roll out the service across the country in phases this quarter.