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Ever thought of 'Pitai Paratha'? Here's how Swiggy responded to this viral food recipe

Jaya Vishwakarma
New Update
swiggy reacts to pitai paratha

Soft and fluffy parathas are a staple in Indian households, with a variety of ingredients and flour used across the country. Amidst these, a unique type of paratha from West Bengal, known as “Pitai paratha,” has recently caught the attention of Indian netizens.

This delicacy involves a street vendor making the paratha by hand, beating the cooked flatbread on a flat surface until it’s completely crushed.

Swiggy's humorous take


The Instagram reel showcasing this unique preparation method, shared by food vlogger Saurabh Birari, has amassed over 5.5 million views. Swiggy, the food delivery app, joined in the online buzz with a light-hearted comment on their social media handle, saying, “Paratha be like: mujhe kyu toda?” (Why did you break me?), reflecting the playful spirit of the online community.

Netizens' mixed reactions

The video has sparked a flurry of reactions from viewers. Some found humor in the technique, with comments like “Bhai ne phirse aata bana diya” (He turned it back into dough again), and “You chewed it for me. Thanks.”

Others made witty observations, such as suggesting the vendor had chosen the wrong profession, with a user joking, “Bhaiya ko dhobi banna tha papa ne thela pakda diya” (He should have been a washerman, but his dad gave him a food cart).

While many comments were humorous, some raised concerns about the hygiene of the preparation method. Remarks like “Eww no thanks..sweat, heat, dust and dirt. Is it a sin to wear plastic gloves in India?” highlighted worries about cleanliness in the street food preparation process.

The 'pitai paratha' starts with maida dough, rested to achieve the right texture. Once fried, it becomes crispy and is then beaten into tender, flaky pieces. This paratha is traditionally eaten with ghugni, a chickpea preparation, and is a popular dish in West Bengal.

The unusual preparation method has not only invited laughter but also piqued curiosity about this distinctive culinary technique.