Ex-JLR India head Rohit Suri joins ReadyAssist as Senior Advisor to drive strategy and service innovation

Rohit Suri, former President and Managing Director of Jaguar Land Rover (JLR) India, has joined mobility-tech startup ReadyAssist as a Senior Advisor. 

Suri, who spent over 14 years at JLR India, is widely credited with building the British luxury carmaker’s presence in the Indian market. Under his leadership, Jaguar and Land Rover established a strong brand identity and expanded their footprint in the country by focusing on customer experience, local manufacturing and strategic profitable growth. 

What does ReadyAssist do?

Founded in 2015, ReadyAssist provides 24/7 roadside assistance, emergency support, and on-site repairs for internal combustion engine (ICE) vehicles, electric vehicles (EVs), and CNG-powered vehicles. The startup, which uses technology and AI to manage its operations, is a pioneer in utilising machine learning and data-driven systems to match customer needs with the most suitable service professionals.

Suri’s appointment comes at a time when the startup is seeking to enhance its capabilities in servicing next-generation vehicles and establish stronger partnerships with automotive OEMs. His experience is expected to support the company’s broader strategic goals, including expanding its EV and CNG servicing portfolio and refining & enhancing its customer engagement practices. 

It claims to have a service network spanning over 19,000 pin codes and a team of more than 11,000 service providers, including 6,000+ tow trucks and 3,000+ EV-trained mechanics

“Mobility is evolving rapidly, and technology-led, AI-assisted service ecosystems that support customers and ensure consistently high-quality experiences are both the need of the hour and the way forward,” said Suri. 

“ReadyAssist has been a pioneer in this area & has been proactive in addressing this need by building reliable, scalable, tech-enabled AI-assisted service models that enable superior & faster quality service to the customer. I look forward to contributing to the company’s efforts as it expands & accelerates it’s business in this new era while continuing to serve traditional platforms effectively.”

Commenting on the appointment, ReadyAssist Founder and CEO Vimal Singh said, “Firstly, winning the confidence of a senior leader like Rohit to join our team itself is a great testament to what we are building in ReadyAssist. His passion for technology, deep understanding of the Indian Automotive landscape, coupled with his experience in the premium automobile segment, brings an invaluable perspective to our mission.”

“Moreover, his deep commitment to delivering exceptional customer experiences aligns seamlessly with our core values. As we expand our footprint and redefine vehicle servicing across India, Rohit’s strategic insights will be instrumental in guiding our journey forward,” Singh added.