Facebook tests TikTok style video feature in its main app

• Facebook has started testing a TikTok style video feature in its main app.
• The company is looking at new ways to provide a better experience for people to connect, create, and share on Facebook.
• In the current time, “Short Videos” has a dedicated section within the news feed.

Social media company Facebook has started testing the TikTok style video feature in its main app. Currently, “Short Videos” has a dedicated section within the news feed on the Facebook app.

Through this feature, users will be allowed to watch and create short lip-syncing videos on the platform. The company is looking at new ways to provide a better experience for people to connect, create, and share on Facebook.

Earlier in 2018, Facebook launched its short video app, its TikTok clone, Lasso but this year July Facebook closed Lasso and launched Instagram Reels after the TikTok ban in India.

Furthermore, Confirming the development to TechCrunch that it is testing short-form videos in the Facebook app in India, its biggest market by users. Currently, “Short Videos” has a dedicated section within the news feed.

On the other hand, Instagram Reels which gained a significant amount of user base after the TikTok ban in India. Other short video apps like Moj, Gaana’s HotShots, Josh, MX TakaTak, Mitron, Trell, Chingari are also witnessed the high amount of downloads in less time.

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Among the global players, YouTube is also planning to launch its own short video app called ‘Shorts’ for the Indian audience. Meanwhile, there has been back to back developments on taking over TikTok’s business in India. 

Moreover, ByteDance owned TikTok is looking to sell its India business to Reliance Industries Limited to back TikTok business in India. Meanwhile, the U.S is also planning to ban TikTok if ByteDance doesn't sell its U.S operations to Microsoft or to any other U.S company.

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