India's fashion brand Beyoung enters the Middle Eastern market in partnership with Noon

Indian fashion brand Beyoung has announced its entry into the Middle Eastern market through a strategic partnership with the e-commerce platform, Noon.com.

“Launching with Noon.com is a pivotal moment for us. We are thrilled to introduce Beyoung to the Middle East to cater everyday fashion needs. We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them," said Shivam Soni, CEO and Founder of Beyoung.

Debut in UAE, Saudi Arabia, Egypt

Launched in 2017, Noon focuses on providing a convenient online shopping experience with fast delivery, great prices, and flexible payment options.

The marketplace is an ideal partner for Beyoung’s debut in the UAE, Saudi Arabia, and Egypt. 

"This paves the way for us to reach the global mass market, including the untapped Tier II, III, and IV cities. Ultimately, our goal is to make everyday fashion accessible to everyone, everywhere. With the same notion, partnering with Noon gives us the perfect platform to reach like-minded audiences who value aspirational styles and affordability in their everyday fashion scene," Shivam added.

Beyoung's market presence

Beyoung focuses on making everyday fashion accessible in Tier II, III, and IV cities across India and is now expanding into international markets with the same approach.

The brand aims to achieve Rs 600 crore turnover by 2027. It has launched stores in cities like Udaipur, Bhilwara, Kota, and Lucknow.

The partnership is part of Beyoung’s ambitious global expansion plan, which includes opening 300 stores worldwide over the next three years.