Indian watch and accessories brand Fastrack today has onboarded actor Vijay Deverakonda as an ambassador for the brand and new brand campaign ‘Be Both’.
According to the company's statement, The new campaign highlights a collection of 15 unique watches with design features that combine seemingly opposing elements. These watches comprise skeletal automatic, chronographs and multifunction designs for young men and bling rosegold, unique bracelet designs for young women, the company said.
Ajay Maurya, Head of Marketing and Product, at Fastrack said, “With this brand campaign, Fastrack has thrown a spotlight on the contradictions that define the lives of the youth and are integral to the way they express themselves. ‘BeBoth’ hails this aspect of the youth’s lifestyle, making the brand a part of their fashion expression. We are thrilled to partner with the talented trendsetter, Vijay Devarakonda who brings authenticity, versatility, and a lot of style to the campaign, making him the perfect ambassador to represent Fastrack's new brand ethos.”
Commenting on the development, Vijay Devarakonda said, “I am really kicked about this collaboration with Fastrack. The brand has always picked up the most interesting insights about the youth and continues to do so with this campaign. ‘Be Both’, with its message of celebrating the contradictions in one’s personality and choices, resonates very strongly with me. I am particularly excited about the fashionable creative expression that has been given to this unique observation.”