F&B focused SaaS platform FUDR raises $140K led by startup accelerator Expert Dojo

FUDR, F&B-focused SaaS platform, today announced that it has been selected in US-based startup accelerator Expert Dojo’s summer cohort 2021. As part of the selection, FUDR has raised $140,000 (about Rs 1 crore) in funding led by Expert Dojo, along with the participation from angel investor Aditya Sanghi.

Following this, Aditya Sanghi will be coming on board as an advisor to the founders.

Expert Dojo’s 3-month accelerator program will help FUDR unlock a global ecosystem of channel partners, investors, and prospective customers. This will also enable the startup to get a chance to learn and implement global best practices on cash flow management, product, growth, and fundraising.

Other startups from countries like the US, Canada, Italy, Netherlands, and Jordan would also be graduating from the program, the statement said.

Launched in February 2020, FUDR works with over 500 F&B brands to help them embrace technology for staying relevant to the new-age customers. The SaaS platform helps small-medium cafes and casual dining restaurants to reach and retain customers through omnichannel engagement and pass benefits of the D2C model.

The platform is a no-code model where F&B brands can manage digital menus, ordering, payments, and retargeting programs as they have access to guest data, which they otherwise don’t get from large food tech partners.

Aayush Khandpur, Co-founder CEO, FUDR, said: “We are currently in a high growth phase. A chance to rub shoulders with tech founders from across the globe and interact with successful investors and founders as part of the Expert Dojo program is exactly what we need at this stage.”

“The sheer quality of mentoring from CXOs of Fortune 500 companies and masterclasses by industry leaders with over 2 decades of experience will set us up to achieve our ambition of onboarding over 20,000 restaurants and 30 million end users pan India in the next 18 months,” he added.

FUDR aims to expand its operations in the next 12 to 18 months by signing over 20,000 F&B brands on the platform with a cumulative customer base of 30 million, it said.

The startup claims that it works with over 500 F&B outlets across 50+ cities, helping them achieve an annualized GMV of $3 million. As of now, it is growing at 25% m-o-m adding 300 new F&B brands monthly, it adds.

Commenting on FUDR joining Expert Dojo, Brian Mac Mahon, Founder CEO, Expert Dojo, says, “As an American growth accelerator, we have firsthand seen how this model grows and we will bring this playbook to FUDR’s strategy. We believe that FUDR will grow to become the go-to digital link for F&B establishments in India. The founders have a proven track record and their GTM plan is flawless. We look forward to being an important growth partner to FUDR.”

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