Femtech D2C startup Healthfab raises $286K in funding led by Beyondseed, others

Bengaluru-based femtech direct-to-consumer (D2C) startup Healthfab today said it has raised Rs 2.17 crore in a seed funding round led by Singapore-based Beyondseed with participation from angel investors -- Goh Ee Fann and Abhijit Datta.

Kiriti Acharjee, Saurav Chakraborty, and Satyajit Chakraborty co-founded Healthfab in 2019 with the mission to provide affordable solutions for a healthy and sustainable human life. The startup launched its flagship product 'GoPadFree' to bring comfort to women and create a more plastic-free society.

The startup in a statement said there is no need to wear additional menstrual products such as sanitary pads, tampons, or cups when using these panties. Healthfab claims to have grown its monthly revenue by 5x in the last 12 months, it said.

Healthfab will utilize the raised amount towards creating awareness about the benefits of reusable, standalone, and eco-friendly period panties over unsustainable sanitary products. The startup is also aiming to quadruple its sales in the coming financial year. “An innovative product like GoPadFree needs strategic marketing and with the availability of fresh funds, with this funding round we are confident of introducing GoPadFree to a lot more women," Saurav Chakraborty said.

“We aim to improve the overall quality of human life by providing innovative & sustainable solutions in the underserved categories of health and personal care," Kiriti Acharjee said.

By adopting this reusable period panty “GoPadFree”, Healthfab said it has saved over 20 tonnes of plastic sanitary waste that would have been generated through the use of single-use plastic sanitary pads and tampons.

"We are aiming to lead the growth in the reusable period panty category to start with and thereby expand to other niche categories over the next 12-18 months. I would like to thank our customers and investors for their trust in our product and vision," Kiriti adds.

Speaking on the investment, Yuan Jin Khoo, COO, Beyond Seed said: “We believe in the team’s vision to create an environmentally friendly and sustainable society and are excited to work together with the Healthfab team to achieve its goal. Godfrey has already improved the well-being of so many female customers across many countries and we look forward to supporting the team by bringing our expertise on board and working closely with the founding team in its expansion.”

“We are honored to be able to support Healthfab in their goal to provide sustainable products for personal care for women. We are fully confident that they will continue to innovate more products to become the leader in the APAC region,” added Goh Ee Fann, Angel Investor.

Additionally, the company is also working on developing new product categories in the health and hygiene space which are more affordable and can be used by the masses.

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