Fintech firm POP partners with Samantha Prabhu’s fashion brand Saaki

Fintech platform POP has announced an exclusive collaboration with Saaki, the contemporary fashion brand co-founded by Samantha Ruth Prabhu and Sushruthi Krishna.

The partnership allows POP users to purchase Saaki's exclusive collections using POPcoins, the platform's digital reward currency.

Aiming to expand customer base

Founded in 2020, Saaki has built a strong presence in contemporary fashion for women, and through this collaboration, it aims to expand its reach to a wider audience.

POP, a payments-to-commerce platform founded by former Flipkart employees, functions similarly to PhonePe and Google Pay but differentiates itself with POPcoins, its native reward currency. 

POPcoins can be used to buy a wide range of products from all major direct-to-consumer (D2C) brands in categories such as beauty, personal care, electronics, fashion, and home goods- all housed within the POPclub app.

"POP aims to be the choice platform for modern Indian customers, and Saaki 2.0 embodies a fresh vision to offer empowering, fuss-free outfits for women. Through Samantha’s vision for Saaki, we aim to connect with a larger Indian women’s audience," said Bhargav Errangi, Founder of POP.

What did Samantha Ruth Prabhu say?

"Saaki has always been more than just a fashion label for me. It's about creating a space where women can feel confident, bold, and unstoppable. With Saaki 2.0, our designs are not only getting smart, easy and on-the-go friendly —we're deepening our commitment and support to the women who break their moulds," said Samantha Ruth Prabhu, co-founder of Saaki.

The brand aims to grow the business by 300% in the next 2-3 years. It is set to launch more exclusive collections on POP in the coming months.

Sushruthi Krishna, Co-founder of Saaki, added, "We’ve listened, evolved, and reimagined every detail. Saaki 2.0 is where style meets purpose and authenticity, offering our customers the best in contemporary fashion."