Fintech startup IppoPay partners with Visa to empower small businesses

IppoPay, a payment infrastructure provider for small businesses, has announced a partnership with Visa, the global digital payments giant. 

According to the company's statement, the partnership aims to revolutionize the financial landscape by issuing credit cards specifically tailored for small businesses. It expects to uplift small business owners and catalyze financial inclusion, particularly in Tier 2 and 3 cities and rural areas of India.

Addressing the underserved

“This alliance with Visa marks a significant milestone in our journey. With IppoPay’s network of over 5,00,000 merchants, this partnership will usher in a new era of financial possibilities. The small business segment which represents a base of over 100 Million in India is deeply underserved by conventional card providers leaving an opportunity of over $330 billion completely unaddressed. This segment is core to what IppoPay stands for and given the size of the opportunity and our inherent moat in this space, we believe we are best positioned to address their credit demands” said Mohan K, CEO and Founder of IppoPay.

Empowering small businesses

Visa's commitment to empowering small businesses aligns seamlessly with IppoPay's mission. 

Sujai Raina, VP and Head – Business Development, Visa India said, “We are delighted to partner with IppoPay, equipping their small business clientele with the benefits of Visa credit cards.

He said the offerings will provide small merchants access to working capital and affordable payment solutions, bolstering their financial freedom and planning.

What does IppoPay do? 

Founded in November 2020, IppoPay has been instrumental in enabling 500,000 offline merchants and daily income earners in India's tier II, tier III, and rural markets to boost their revenues through online payment acceptance.

The fintech startup provides a comprehensive payments stack, including business bank accounts and debit cards, tailored for small businesses, freelancers, and homepreneurs.

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