Fintech startup KreditBee partners with PayU to offer online checkout finance

Bangalore-based fintech startup KreditBee today said it has partnered with fintech giant PayU to offer customers the option to convert their online purchases worth between Rs 2,400 to Rs 2 lakh into easy cardless EMIs during checkout.

PayU’s 4.5 lakh+ merchant partners can now empower KreditBee’s 10 million customer base with the ability to convert their purchases into easy cardless EMIs, with a convenient 3-18 months loan tenure. KreditBee’s new & existing customers meeting the eligibility requirements will be able to avail this offer while shopping from brands associated with PayU.

In December 2022, Kreditbee raised $80 million as part of its Series D funding round led by existing investors Azim Premji’s Premji Invest, Motilal Oswal Alternates, TPG-backed NewQuest Capital Partners, and Mirae Asset Ventures.

Speaking on the association, Madhusudan Ekambaram, Co-Founder & CEO, KreditBee, said, “It gives us immense pleasure to partner with PayU and extend innovative, online check out finance to the underserved and unserved segments. Our distinctive solution allows customers to conveniently convert their online purchases into hassle-free, easy EMIs. We are certain that solutions such as this will certainly contribute to the country’s digitalization and financial inclusion imperative.” 

“PayU’s mission is to build the best affordability platform for online businesses in India by offering maximum coverage of lending partners and access to credit right at checkout. We believe KreditBee, with their innovative technology, is an ideal partner,” said Sudhir Sehgal, Chief Business Officer – PayU payments.

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