New Delhi-based fintech unicorn BharatPe has onboarded the Indian government-backed Open Network for Digital Commerce (ONDC) network, allowing its customers to order food directly through its app.
The new feature aims to streamline the customer experience by eliminating the need for multiple apps on a smartphone.
The integration will enable 15 million BharatPe users to access over 1.4 lakh restaurants across more than 400 cities, simplifying food delivery with a more seamless experience.
Offering real-time order tracking
The integration comes as the first significant development since BharatPe introduced its consumer payments platform in August. Customers can now order from local restaurants, including popular chains and lesser-known gems, through the BharatPe app.
The app offers a user-friendly interface, real-time order tracking, and personalized food recommendations based on user preferences and order history.
Commenting on the development, BharatPe CEO Nalin Negi said, "In August, we rebranded Postpe to BharatPe to provide a unified platform and an enhanced experience for both merchants and consumers. With the recent launch of UPI TPAP, we aim to further drive digital payments and are excited to participate in the ONDC ecosystem to offer a relevant use case to our users."
"We are excited to participate in the ONDC ecosystem to offer a relevant use case to our users, who can now order and get food delivered via our BharatPe app. Also, this resonates well with our mission to empower the growth of local businesses. With ONDC Network live on our app, thousands of small and independent food outlets will be able to reach new and a larger set of consumers and grow their business. I would like to thank ONDC for having us onboard and enabling the
New Delhi-based fintech unicorn BharatPe has onboarded the Indian government-backed Open Network for Digital Commerce (ONDC) network, allowing its customers to order food directly through its app.
The new feature aims to streamline the customer experience by eliminating the need for multiple apps on a smartphone.
The integration will enable 15 million BharatPe users to access over 1.4 lakh restaurants across more than 400 cities, simplifying food delivery with a more seamless experience.
Offering real-time order tracking
The integration comes as the first significant development since BharatPe introduced its consumer payments platform in August. Customers can now order from local restaurants, including popular chains and lesser-known gems, through the BharatPe app.
The app offers a user-friendly interface, real-time order tracking, and personalized food recommendations based on user preferences and order history.
Commenting on the development, BharatPe CEO Nalin Negi said, "In August, we rebranded Postpe to BharatPe to provide a unified platform and an enhanced experience for both merchants and consumers. With the recent launch of UPI TPAP, we aim to further drive digital payments and are excited to participate in the ONDC ecosystem to offer a relevant use case to our users."
"We are excited to participate in the ONDC ecosystem to offer a relevant use case to our users, who can now order and get food delivered via our BharatPe app. Also, this resonates well with our mission to empower the growth of local businesses. With ONDC Network live on our app, thousands of small and independent food outlets will be able to reach new and a larger set of consumers and grow their business. I would like to thank ONDC for having us onboard and enabling the merchants of Bharat. We stay committed to adding new verticals and exploring synergies to offer best-in-class experience to our users," Negi added.
Expanding opportunities for local food businesses
The partnership with ONDC not only benefits users but also provides growth opportunities for local food businesses. The collaboration enables thousands of small and independent food outlets to reach a broader audience without traditional barriers.
ONDC, which comprises 99 apps—24 for buyers and 75 for sellers—allows any buyer on a buyer app to purchase from any seller listed on the seller app.
Thampy Koshy, Managing Director & CEO of ONDC, said, "Integrating food ordering into BharatPe's app redefines convenience for consumers while opening new growth avenues for local food businesses. This move exemplifies our vision of a more inclusive digital economy, where small businesses can thrive without traditional barriers."
BharatPe's UPI features and payment options
Beyond food delivery, BharatPe’s app offers various payment solutions, including Scan and Pay, utility bill payments, and more. Customers can create a UPI ID and use the app for merchant payments, bank transfers, and even purchasing gift vouchers at discounted rates.
Additionally, BharatPe has introduced the UPI Lite feature, which allows users to preload up to Rs. 500 into an online wallet for fast transactions without needing a UPI PIN.
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