FirstCry cuts losses by 70% to Rs 15 crore in Q3FY25, revenue jumps 14%

Brainbees Solutions, the parent company of children’s retailer FirstCry, has posted strong financial results for the third quarter of the 2025 financial year.

The company recorded a significant jump in revenue and reduced its net loss substantially, marking one of its best performances in recent years.

Revenue growth and operational performance

FirstCry’s revenue from operations rose to Rs 2,172 crore in Q3 FY25, up 14.3% from Rs 1,900 crore in the same period last year. The company’s overall revenue, which also includes interest income of Rs 44 crore, reached Rs 2,217 crore, compared to Rs 1,936 crore in Q3 FY24.

Sales of its products in India and international markets, both through offline stores and its online platform, made up about 82% of its operational earnings. FirstCry’s subsidiary, GlobalBees, contributed Rs 422 crore to the top line.

Brainbees attributed the revenue boost to a larger user base and a higher level of business maturity. In India, revenue climbed 15% to Rs 1,510 crore, while international revenue rose from Rs 230 crore to Rs 261 crore over the same period.

The company also reported a 13% jump in orders, moving from 9.8 million in Q3 FY24 to 11.1 million in Q3 FY25. Additionally, the number of annual transacting customers reached 98 lakh, up 17% from 84 lakh last year.

Loss reduction and expenses

The company’s net loss dropped by around 70% to Rs 14.7 crore in Q3 FY25, down from Rs 48.4 crore in the same quarter last year. In its standalone figures, this reduction stands at 69.2%, bringing a net loss from Rs 48.4 crore to Rs 14.7 crore. 

FirstCry maintained a positive EBITDA of Rs 152 crore, highlighting improvements in operational efficiency and cost management.

Procurement of materials made up 66% of the company’s total expenses, amounting to Rs 1,451 crore in Q3 FY25 compared to Rs 1,239 crore a year earlier.

FirstCry’s employee benefits stood at Rs 177 crore, which included Rs 28 crore in ESOP costs. Marketing, legal, rent, and technology expenses also contributed to the overall expenditure, pushing it to Rs 2,210 crore in Q3 FY25 from Rs 1,978 crore in Q3 FY24.

Investments and store closures

Brainbees is investing Rs 299.59 crore in Digital Age Retail Pvt. Ltd. (DARP) by subscribing to the company’s equity shares in one or more tranches.

Alongside this strategic move, FirstCry closed some of its company-owned and company-operated (COCO) stores for the first time during its expansion phase. The company did not disclose specific reasons for these closures but described the decision as part of its broader operational strategy.

Warehouse fires and insurance claims

During Q3 FY25, warehouse fires in Hooghly (West Bengal) and Bhiwandi (Maharashtra) destroyed some of the company’s inventory and assets.

FirstCry said it has claimed insurance coverage for these incidents and that the claims have been fully approved. No additional financial impact was reported from these events.