Flipkart Acquires AR Startup Scapic To Enhance Shopping Experience

• Scapic is a cloud-based platform that enables the creation and publishing of AR and 3D content.
• Earlier this month, Flipkart acquired mobile gaming startup Mech Mocha.

Walmart-owned e-commerce major Flipkart Group, on Tuesday, acquired Bangalore-based augmented reality startup Scapic for an undisclosed amount to enhance customer's shopping experience.

With a 100% acquisition, Scapic's developers' team will be joining Flipkart to accelerate the company's efforts to provide deeper camera experiences, virtual storefront, and new opportunities for brand advertising on the platform.

Bangalore-based augmented reality startup Scapic is a cloud-based platform that enables the creation and publishing of AR and 3D content.

In January 2018, the startup first raised $500K (or about Rs 3.17 crore) from Axilor Ventures, Speciale Invest, and Newfort Capital, as a part of the Seed funding round.

Commenting on the development, Kalyan Krishnamurthy, CEO, Flipkart Group, said, "At the Flipkart Group we are focused on providing Indian consumers experiences that make shopping online a seamless and more enjoyable experience."

He further said, "This year has accelerated online adoption—be it education, communication, or shopping. As we make investments that focus on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience." 

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"Advancements by the Scapic team in the field of AI, Computer Vision, and AR have made this change possible. Scapic’s no-code platform helps create immersive experiences across categories such as fashion, furniture & electronics," said V.K. Sai Krishna and Ajay P.V., Co-Founders, Scapic, in a press statement.

Earlier this month, Flipkart acquired Bangalore-based mobile gaming startup Mech Mocha to boost its user engagement on its own GameZone platform.

Over the past few months, Walmart-owned Flipkart is heavily investing in offline retailers and gaming startups to boost the growth of its gaming (Gamezone) and shopping platform.

On November 6, Flipkart participated in the Universal Sportsbiz Series F funding round. The round also saw participation from Accel Partners.

In September this year, Flipkart partnered with its PhonePe's rival Paytm to enable customers to pay through Paytm on the checkout page.

In October, Flipkart investment arm, Flipkart Investment Pvt. Ltd., said they will be buying a 7.8% stake in Aditya Birla Fashion and Retail Ltd. for Rs 1,500 crore.

About Scapic - Scapic is a Bangalore-based augmented reality startup founded in 2017 by Sai Krishna V K and Ajay Ponna Venkatesh. Scapic is a cloud-based platform that enables the creation and publishing of AR and 3D content.

Scapic's no-code platform helps create immersive experiences in various categories such as furniture, fashion, and electronics. Currently, the startup serving its clients across e-commerce and marketing.

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