Flipkart and Myntra partners with fashion brand Marie Claire

Flipkart, India's homegrown e-commerce marketplace, and Myntra, the fashion marketplace today announced a partnership with a global lifestyle and fashion brand Marie Claire, to bring the latter's cosmetics and hairstyling appliances to India.

The new Marie Claire collection will be available on Flipkart from Aug 12 and soon on Myntra, with a launch price starting from Rs. 169 in cosmetics range and Rs. 749 in hair care appliances range.

The development will bring a new line of products inspired by French taste and expertise and infused with local influences to meet the needs of India's next-generation consumers. The product line, which currently includes lipsticks, eyeliners, nail paints, kajal, mascara, and compacts, is very affordable and features a matte texture, vitamin E, and Jojoba oil infusions, among other things.

Speaking on the development, Priya Fotedar, Senior Director - Private Label, Flipkart said:

"Our partnership with Marie Claire enables us to provide consumers with products that are affordable yet premium. We are delighted to add a renowned international brand like Marie Claire to our portfolio of offerings in beauty & personal care – a segment where the brand’s reputation matters as much as the product’s functionality," she adds.

Roberto Bre, Brand Architecture Partner, Marie Claire said, “India, for its sheer size, presents a huge and very attractive opportunity for Marie Claire in the beauty sector. We are excited for the opportunity to enter the personal care market - a segment that clearly has a lot of potential for DIY solutions."

“Beauty and Personal Care category is a strong focus area for Myntra. With this association, we reinforce our commitment to offering the best of beauty and personal care products to our brand-conscious customers, by adding to our wide range of offerings, as they look to complete their look and take care of their lifestyle needs,” said, Nishant Prasad, Senior Director, Myntra Fashion Brands.

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