Flipkart, WE Hub organise workshop to empower women entrepreneurs through e-commerce

Flipkart, the Walmart-owned homegrown e-commerce marketplace, recently partnered with WE Hub, a Government of Telangana initiative, and hosted a dedicated workshop to empower women entrepreneurs with the insights and tools needed to scale their business through e-commerce.

The workshop focused on women entrepreneurs by enhancing awareness on the e-commerce opportunities and providing them with the tools needed to scale their businesses. The session focused on key areas such as product listing, pricing strategies, and platform-specific insights, enabling the participants to tap into national markets effectively.

Organized in collaboration with WE Hub, a Government of Telangana initiative, the orientation session held in Hyderabad witnessed the participation from over women entrepreneurs, further reinforcing the commitment to support women-led micro-enterprises in their growth journey and unlocking market access at scale.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, commented on the collaboration, saying, "At Flipkart group, we believe in the power of inclusive entrepreneurship and the role technology can play in amplifying it. This belief is the foundation of our partnership with WE-Hub, which gives women entrepreneurs access to digital marketplaces and knowledge resources to help them realize their full potential. The purpose of this workshop was to give WE-Hub entrepreneurs practical assistance in important areas like platform tools, pricing, and product listing."

"The WE-Hub community's robust participation reaffirmed the significance of these capacity-building programs. Our goal is to create an ecosystem that gives business owners, particularly MSMEs, women & rural entrepreneurs the tools they need to succeed in the e-commerce industry," Kumar added.

Launched in 2019, Flipkart Samarth is a nationwide initiative to open new growth opportunities for MSMEs, artisans, and underserved communities through e-commerce by providing an inclusive, nationwide digital platform to help them develop the capabilities for earning a better living. The program has seen significant growth through strategic engagements and partnerships with State and Central Ministries, Government Departments, and other entities across India.