Homegrown e-commerce marketplace Flipkart today announced the expansion of its grocery services in Tamil Nadu and Kerala to enable customers to access high-quality daily essentials at attractive prices while ensuring their safety through doorstep delivery in more than 150 pin codes in both the state.
With this, The marketplace will offer online grocery shopping to users in Coimbatore and the neighboring cities of Madurai, Trichy, Ernakulam, Tirupur, Erode, Thrissur, Palakkad, and Malappuram, with the help of Flipkart's newly launched and dedicated grocery fulfillment center in Coimbatore.
According to a statement, the fulfillment center at Coimbatore is spread across nearly 1.25 lakh square feet and will generate over 1,100 direct and indirect job opportunities, boosting local employment and the economy.
Smrithi Ravichandran, Vice President - Grocery, Flipkart, said, “Over the last one year, consumers across the country have warmed up to e-grocery, and Flipkart has sharpened its focus on scaling up this category with sellers, brands, and farmers. Grocery is a regionally indexed category, and our focus has been to build local sourcing capabilities to better serve local consumer needs with the finest regional selection in addition to bringing the best quality national brands to the consumer’s doorstep."
“The grocery fulfillment center will aid the economic growth of the local ecosystem. Tamil Nadu, being the most urbanized state, will also give greater impetus to Flipkart's e-commerce business'', said Pooja Kulkarni, IAS, MD and CEO, Guidance Tamil Nadu.
N Muruganandam, IAS, Principal Secretary, Industries Department, Tamil Nadu, said, “The government is committed to promoting investments in logistics and warehousing. The grocery fulfillment center will enable local merchants to use this infrastructure and widen their market access.”
Flipkart Grocery has over 7,000 products in 200+ categories, including daily household supplies, staples, snacks and beverages, confectionery, personal care, and much more.