Flipkart launches B2B app to empower sellers of refurbished products

Walmart-owned ecommerce giant Flipkart, which competes with Amazon in the Indian market, has launched a new mobile app, 'Flipkart Reset for Business', to support sellers of refurbished products. 

The app aims to empower both small and large sellers by offering a user-friendly platform that addresses common challenges faced by sellers in the refurbished goods market, such as quality assurance, logistics, and inconsistent supply.

Starting with refurbished smartphones and accessories, the app provides a structured environment to cater to the rising demand for refurbished products, particularly in India's tier 2 and 3 cities.

Features of Flipkart reset for business

Walmart-owned ecommerce giant Flipkart, which competes with Amazon in the Indian market, has launched a new mobile app, 'Flipkart Reset for Business', to support sellers of refurbished products. 

The app aims to empower both small and large sellers by offering a user-friendly platform that addresses common challenges faced by sellers in the refurbished goods market, such as quality assurance, logistics, and inconsistent supply.

Starting with refurbished smartphones and accessories, the app provides a structured environment to cater to the rising demand for refurbished products, particularly in India's tier 2 and 3 cities.

Features of Flipkart reset for business

The Flipkart Reset for Business app boasts several features to aid sellers. One of the most significant is the flexibility it offers with no minimum order quantity (MOQ) requirements. Sellers can purchase items in any quantity, which is beneficial for small businesses.

Additionally, the app ensures product quality through a rigorous 74-point quality check and offers warranty support.

The app also promises competitive pricing, exclusive offers, and seamless logistics, with a pan-India service network offering delivery and pickup support.

The app’s onboarding process is streamlined for ease, allowing sellers to quickly begin their business.

Sellers can register using their GST or Shop Establishment certificates and receive dedicated support for product selection, order management, and post-sales assistance.

Addressing market challenges

The refurbished product market, while growing rapidly, has long faced challenges such as consumer skepticism about product quality and inconsistent supply chains.

Through the Flipkart Reset for Business platform, sellers gain access to a more organized marketplace with comprehensive support, including expert guidance on promotions and sales strategies. 

Flipkart aims to eliminate these barriers by ensuring quality through its warranty-backed products and extensive testing procedures. This initiative not only helps sellers but also builds customer trust in refurbished goods, contributing to a circular economy.

Growth of the refurbished electronics market

The refurbished electronics market in India is poised for significant growth. A Redseer report estimates that the market, valued at $5 billion in 2021, could reach $11 billion by 2026.

The demand for affordable electronics in tier 2 and 3 cities has been a key driver of this growth. Flipkart’s B2B app provides sellers with the opportunity to tap into this growing market while promoting the use of refurbished goods as a sustainable consumption model.

“The recommerce industry is growing rapidly, fulfilling the aspirations of millions of customers to own devices at affordable prices. This presents a massive opportunity for sellers of refurbished products. By providing access to high-quality and affordable refurbished products seamlessly, we’re empowering sellers with an organized market while promoting sustainable consumption," said Ashutosh Singh Chandel, Senior Director & Business Head of Recommerce at Flipkart.

Currently, Flipkart Reset for Business services over 800 cities across 29 states in India, primarily focusing on smartphones and accessories. The company plans to expand the platform to reach more sellers and a wider customer base.