Flipkart partners with eDAO to launch a virtual shopping experience in the Metaverse

Homegrown e-commerce platform Flipkart today said it has partnered with eDAO, a Polygon-incubated organization that designs and launches global art, media and entertainment IPs at scale into the world of Web3, to launch Flipverse.

According to Flipkart, Flipverse is a metaverse space where consumers can discover products in a photorealistic virtual destination and shop on Flipkart App.

With Flipverse, The e-commerce company said it will offer gamified, interactive and immersive shopping experiences for consumers in a digital world by giving them access to their favourite brands, Super coins and digital collectables.

Flipverse will enable a multiverse of brands to create unique product launches, discovery and inspiring experiences to attract and engage users. At the same time, it will give brands the ability to generate and create their metaverse-ready digital twin in the virtual world, it said.

Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, said, “The future growth of e-commerce will be influenced by the immersive technologies of today, and Metaverse is one of the significant revolutions in this arena with immense potential.”

“The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India,” Naren said.

Speaking on the association, Sandeep Nailwal, Co-Founder of Polygon, said, “While we have only just begun to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart’s e-commerce expertise in a virtual environment stands to revolutionize online retail as we know it. Flipverse will be a vibrant, visible expression of the metaverse, and I’m proud that this activation is taking place on Polygon.”

“A metaverse must enable a tangible connection for consumers with brands and creators. It must function as a portal to new experiences and engagement loops. With partners like GuardianLink and Surreal Events, Flipverse does all this in just its first iteration,” said Anand Venkateswaran, CEO of eDAO.

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